The Journey

Since 2006 we have grown from a small eBay Store to an award winning multi-channel retail business

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Through a dedicated team focused on quality bathroom products, timeless design principles and every aspect of the customer experience, our business has been able to grow year on year. 

At first we just sold bathroom products online, no frills. But we slowly realised that customers wanted more. They wanted design advice, inspiration and technical guidance to ultimately help them overcome unlimited obstacles to create their perfect bathroom. 

It was around these needs that our showroom concept was developed and the BathroomsByDesign way cultivated. With no software available to meet our needs, we began to invest heavily in what we aim to become the industry standard in enterprise level bathroom design and supply technology.

Progress Step by Step

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Sam's father took over his first bathroom shop in Wandsworth and after 22 years of buying and selling bathroom businesses, he left the industry in 2006

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Launched as a simple Sole Trader eBay store from a derelict office block behind Richmond Fire Station selling redundant, graded and ex display bathroom products

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Began to offer a basic design service with a wider range of products to better understand the needs of the customer and ensure they received the right products

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Got the keys to our first showroom in Richmond, offering a full design service which were the beginnings of the BathroomsByDesign concept

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Supplied the sanitaryware at the prestigious V&A Museum in London, our first major project and one we are still very proud of (still looks great to this day)

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Moved offices to the Old Richmond Dairy, next door from our original offices at Hydrex House, sharing warehouse space with Coys Classic Cars Auctioneers

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Ruby the Dog was born and became the loving meeter and greeter for unsuspecting customers and suppliers. She sadly passed away in 2018 aged just 6. RIP Ruby

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Created an online modular furniture configurator to allow customers to visualise layout and colour options. The first step towards a new technology driven strategy

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Moved to a dedicated 12,000sqft HQ office and warehouse facility on the Golden Mile in Brentford next to Sky HQ

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Launched BathKAD, becoming the only bathroom retailer in the world with their own 3d and VR design software. Built by our talented software development team

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Built a unique 3,300sqft showroom inside our Brentford warehouse, using 5 recycled shipping containers
*Won the prestigious KBB Showroom of the Year 2019

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Launched the Plan2Design App for IOS and Android, allowing customers to create plans, view designs in 3d and VR and share with friends & family

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Got the keys to our 3rd showroom in an old bank in Fulham, officially opening in January 2019 after a manic Christmas fit out schedule

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Launched the pioneering "Design & Buy" tools and Customer Portal for self service to manage ideas, designs, quotes, orders, payments and deliveries

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What's next?

More Showrooms - Trade Counter for Bathrooms Fitters -  Pioneering eCommerce Technology - Solid Surface Fabrication - UK Franchise, International Licencing

I’m obsessed with finding better ways to do things, technology and progress by any means necessary. We must keep moving forward!

Sam Colwill, Founder


Over 7 million mobile phones are dropped in the toilet every year around the world!